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Fundamental Basic Principles of Web Design

Like the phrase “beauty is in the eye of the beholder,” the effectiveness of a web design will be judged by the users of the website and not by the owners. There are many factors that affect the usability of a website, and it is not just about the form (how good it looks), but also the operation, is it easy to use? This answer is found by the fundamental basic principles of web design.

How Do You Make A Good Web Design?

Below we present a very short decalogue with the basic principles of web design that will make your project aesthetically pleasing, easy to use, attractive and effective.

The Purpose

Good web design always responds to the needs of the user. You have to know very well what interaction visitors will make, for example, in search of information, entertainment, some kind of special interaction, or to carry out transactions with your business. Each page of your website must have a very clear purpose, and thus satisfy a specific need for its users in the most effective way possible.

The Communication

Internet users tend to want information quickly, so it is important to communicate clearly and make your information easy to read and digest. Some effective tactics to include in your web design are: organizing the information using titles and subtitles, using bullets instead of long sentences with a lot of text, and please, remove the straw with which to make text ratio.

What Typeface To Apply

In general, Sans Serif fonts like Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts with no decorative finishes). The ideal font size for easy online reading is between 14px and 16px and stick to a maximum of 3 fonts in a maximum of 3 point sizes to keep your design streamlined.

Use Of Colors

A well thought out color palette can go a long way in improving the user experience. Complementary colors create balance and harmony. The use of contrasting colors for the text and the background will make reading easier on the eye; in addition, we will meet objectives for web accessibility.

Use Of Images

An image is worth a thousand words, and choosing the right images for your website can help with brand positioning and connect with your target audience. If you do not have high-quality professional photos on hand, consider buying photos, there are many companies that have thousands of photos in stock, to take your eyes off your website. Also consider including infographics, videos, and graphics, you will see how these can be much more effective in communication than even the best-written text fragment.

Usability or Navigation

It’s about analyzing how easy it is for people to take action on your website and see how they move. Some tactics for effective navigation include a logical page hierarchy, using breadcrumbs, button layout that makes it easy to find with the click, and applying the ‘three-click rule,’ which means that users will be able to find the information they are looking for within three clicks.

Design Based On The Use Of Grid

Placing content randomly on your website can end up looking messy and messy too. Grid-based layouts organize content into sections, columns, and boxes that align and provide harmony and balance, leading to an optimized-looking layout that also provides visitor confidence.

The “F” design pattern

Eye-tracking studies have identified that people scan computer screens in an “F” shape. Most of what people see is at the top and left of the screen, and the right side of the screen is rarely seen. Rather than trying to force visual flow from the viewer, effectively designed websites will work with a reader’s natural behavior and display the information in order of importance (left to right, top to bottom).

Design To Be Mobile-Friendly 

It is already commonplace for websites to access from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile-friendly. If your website doesn’t have a mobile version, you can either rebuild it into a customizable layout (this means your website will fit different screen widths), or you can build a dedicated mobile site (a separate website optimized specifically for users of phones). Another highly recommended technique is to offer a mobile version through CSS techniques.